Prices vary widely between providers, and in some cases make the brand name product your cheapest option. Click the following link for more information about the $4 Lipitor Co-Pay Card. Raxbaxy Laboratories, an Indian pharmaceutical manufacturer, is the leading generic competitor to Pfizer’s Lipitor. Continued Can I still get brand-name Lipitor? Yes. Jimeson says the company wants to make brand-name Lipitor available to customers at or below the cost of generic atorvastatin for at least the. Lipitor (atorvastatin) belongs to a group of drugs called HMG CoA reductase inhibitors, or statins. Atorvastatin reduces levels of bad cholesterol (low-density lipoprotein, or LDL) and triglycerides in the blood, while increasing levels of good cholesterol (high-density lipoprotein, or HDL). Search Harvard Health Publishing. What can we help you find? Enter search terms and tap the Search button. Both articles and products will be searched. When generic drugs started to become popular, many people were skeptical. Many people got switched from brand name to generic products, and complained that the generic did not work as well. Lipitor (atorvastatin) is a prescription drug used to lower blood cholesterol. Common side effects are fatigue, flatulence (gas), heartburn, and constipation. Drug interactions, dosage, and pregnancy and breastfeeding safety information are provided. According to the AP article, Pfizer is offering insured patients a discount card to get Lipitor for $4 a month (the average copayment for a brand-name drug is $25; for generic, $10), promoting the. Generic Lipitor is made by various manufacturers, such as Ranbaxy and Watson Laboratories (the version sold by Watson is actually an authorized generic, meaning it is actually real, brand-name Lipitor that has been sold to a generic manufacturer and then repackaged as a generic). Tell the pharmacist that you want brand-name LIPITOR—and be sure to use the LIPITOR Savings Card if eligible. At your pharmacy's pick-up: Check your pills to be sure they're brand-name LIPITOR—not the generic—and also check that you've saved on your prescription if eligible. As of 2011, it is available in generic and brand versions. Generic atorvastatin is covered by most Medicare and insurance plans, but some pharmacy coupons or cash prices may be lower. The lowest GoodRx price for the most common version of generic Lipitor is around $9.00, 92% off the average retail price of $127.16.